I would highly recommend Built Creative as the agency of choice for the “AMRA Branding Initiative” by the AMRA association. They are the perfect choice for meeting the unique challenges of a branding campaign.
I can attest to this because Elster Electricity has worked with Built Creative as their preferred agency for over four years. Built Creative has developed both branding campaigns and launch plans for Elster business units. They have supported us through the transition from ABB to Elster, the launch of our mesh technology, and now the current Elster rebranding.
For both branding and product launch efforts, Built Creative worked with us to gather requirements across functional and business groups and then delivered a complete plan including objectives, strategies, and tactics. I think it is key to every successful campaign to have a defined plan that is agreed upon from the top level down.
To fulfill the plan Built Creative provided innovative, cutting-edge creative for all materials including multi-media for a total package: print, online, web, customer videos, direct mail and email, brochures, data sheets, etc. They defined marketing campaigns to promote the brand that provided a consistent look and feel across every visible aspect of the brand including booth properties, brand reminders, and apparel.
To accomplish this, Built Creative submitted work estimates and project costing that we could execute to within our budget. Their project management of costs, materials, and schedules, according to plan was flawless and kept the work process running smoothly.
Beyond all this, Built Creative provides excellent customer service. They care about and always deliver an on-time, high quality product. They are always positive, encouraging, and willing to find and deliver a solution. They are part of the team.